
Video Analytics
Video measurement is described in detail in the Measuring Video in Analytics guide.The general process to measure
video is very similar across all AppMeasurement platforms.This quick start section provides a basic overview of the
developer tasks along with code samples.
Map Player Events to Analytics Variables
The following table lists the media data that is sent to Analytics. Use processing rules to map the context data in the
Context Data Variable column to an Analytics variable as described in the Variable Type column.
DescriptionVariable TypeContext Data Variable
(Required) Collects the name of the video, as specified in
the implementation, when a visitor views the video in some
way.You can add classifications for this variable.
eVar
Default expiration: Visit
Custom Insight (s.prop, used
for video pathing)
a.media.name
(Optional) The Custom Insight variable provides video
pathing information.
(Optional) Provides video pathing information. Pathing
must be enabled for this variable by ClientCare.
Custom Insight (s.prop)a.media.name
Event type: Custom Insight (s.prop)
(Required) Collects video segment data, including the
segment name and the order in which the segment occurs
in the video.
eVar
Default expiration: Page view
a.media.segment
This variable is populated by enabling the
segmentByMilestones variable when tracking player
events automatically, or by setting a custom segment name
when tracking player events manually.
For example, when a visitor views the first segment in a
video, SiteCatalyst might collect the following in the
Segments eVar:
1:M:0-25
The default video data collection method collects data at
the following points: video start (play), segment begin, and
video end (stop). Analytics counts the first segment view
at the start of the segment, when the visitor starts watching.
Subsequent segment views as the segment begins.
Collects data about the type of content viewed by a visitor.
Hits sent by video measurement are assigned a content
type of "video".
eVar
Default expiration: Page view
a.contentType
14Video Analytics
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