Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Bedienungsanleitung PDF herunterladen (Seite 11)

High energy

BlackBerry works tirelessly, eager to

meet the next challenge.

Approachable

BlackBerry knows it’s a tool–an ally, a

helpmate and a resource you can depend

on without taking it too seriously.

And that’s why it’s so likeable.

BlackBerry Branding Guidelines Version 3.0BlackBerry Branding Guidelines Version 4.0

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The BlackBerry

brand personality

Brands, like people, have personalities.

The most successful brands understand that

a distinctive personality can not only make a

brand promise more believable. It also can

make a brand and its promise more memorable,

enhancing its stature and building customer

loyalty, adding weight to the brand’s

competitive position.

The words that define the BlackBerry brand

personality are not words we should use to

describe our company, our products or our

brand.

Rather, we should use them as a filter or

a standard against which to measure our

communications and our behavior.

To enhance recognition and memorability for

the BlackBerry brand, these attributes of our

brand personality must become a part not only

of every communication we produce, but of

everything we are and do.

The BlackBerry brand is:

Alert and

well-informed

The BlackBerry brand is street smart —

alert to change, able to distinguish

what’s important from what’s not.

Confident

The BlackBerry brand is focused

on the task at hand. It knows it can

deliver everything you need it to.

Approachable

The BlackBerry brand knows it’s a

tool–an ally, a helpmate and a resource

you can depend on without taking it too

seriously. And that’s why it’s so likeable.

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